In this exclusive interview from the Win Sports studios, Leonardo González, Digital Vice President, shares his vision for the leading Colombian soccer channel and its impact on sports. Since its founding in 2012, Win Sports has been a pioneer in broadcasting sports events, tackling the challenges and opportunities of professional Colombian soccer, as well as other sports like basketball and paddle. Leonardo discusses the importance of interactivity and the role of technology, including artificial intelligence, in creating engaging content for audiences. Discover how Win Sports is transforming sports communication and entertainment in Colombia, as well as the future of OTT platforms with Winplay. Don’t miss it!