Mediastream: The Key Ally in the Success of Mercado Play
San Mateo, CA, and Santiago, Chile (August 20, 2019) -- Mediastream, a leading Latin American streaming technology and services company, and AdsWizz, the end-to-end technological platform driving the digital audio advertising ecosystem, have partnered to provide radio and podcast publishers with a comprehensive solution for distributing and monetizing their audio content.
The growth of the Internet and mobile devices has changed how the world consumes content, with users having a universe of information just a few clicks away. At the same time, digital audio is experiencing significant growth, at rates of 61% compared to FM radio. Monetizing digital audio presents a tremendous opportunity in the Latin American market.
AdsWizz has selected Mediastream as its primary partner in Latin America, enabling radio publishers to have a cutting-edge streaming platform and better monetize their audio streaming content through programmatic advertising. We enable ad insertion through the Mediastream audio streaming, increasing the ability to deliver new and innovative audio ad formats.
With this solution, digital radios can scale and grow their businesses rapidly. It allows publishers to monetize their inventory, and advertisers to run audio campaigns more easily and efficiently, targeting specific profiles with new advertising formats designed to meet the unique goals of the client's campaign.
Additionally, digital radios in Latin America can now opt for ad insertion and/or ad replacement services, a format that allows radio stations to replace or extend their traditional advertising with 100% digital advertising.
The ads seamlessly integrate into the listening experience. Each one is carefully encoded before being inserted into the audio stream, ensuring that aspects such as volume and bitrate adapt well to the broadcast. The result is a more intuitive and user-friendly advertising experience.
"We understand that digital radio stations not only seek to monetize their inventory but also want to offer a unique experience to their listeners. Keeping this in mind, our partnership with AdsWizz is crucial for the growth of the digital audio industry, as we offer advertisers a comprehensive solution that goes beyond ad purchases or campaign insertion, providing media with an end-to-end solution for their digital audio product. We carefully combine audio ads with the appropriate listener profile, optimizing ad purchases," says Manuela Chicharro, Commercial Director of Mediastream. "This partnership allows us to be a strategic ally for radio stations, as in addition to offering the best technology, we support them in the monetization of audio streaming, increasing their revenue."
"We are thrilled to work with Mediastream in Latin America to take the digital audio market to the next level," said Tom Yeung, Vice President of North America Supply for AdsWizz. "This product will allow audio publishers to grow faster and create better advertising experiences for their listeners, while helping ad buyers achieve their campaign goals more effectively. Using our Full Stack is a win-win for the entire market."
The Mediastream Platform allows online radio to connect with advertisers, offering a variety of formats focused on increasing brand awareness, boosting conversion rates, and, most importantly, delivering the right ad for specific audience profiles.
This is complemented by significant improvements in the Mediastream audio player, resulting in a comprehensive product with a modern interface capable of providing the best user experience in its class. A Chilean conglomerate, 13 Radios, has been the first to benefit from these enhancements, launching a new version of its radio sites with the improved audio player.
Mediastream specializes in marketing premium digital media audiences, and through this partnership, will support radio groups in monetizing their inventory, generating new revenue through programmatic audio sales.
About AdsWizz:
AdsWizz has created the end-to-end technological platform driving the digital audio advertising ecosystem. AdsWizz powers globally recognized music, podcast, and streaming groups with a comprehensive package of digital audio software solutions that connects audio publishers with the advertising community. From dynamic ad insertion to advanced programmatic platforms and innovative audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with a development center in Bucharest, Romania, and a presence in 39 markets worldwide.
