Mediastream: The Key Ally in the Success of Mercado Play
The world of digital entertainment has undergone dramatic changes over the past decade, and Win Sports OTT stands as an outstanding example of how to adapt and lead in this ever-evolving environment.
Since its launch in 2014, this platform has grown, transformed, and captured the hearts of thousands of sports and soccer fans in Colombia. A constant factor in this success has been Win Sports’ trust in Mediastream as a technological partner, supporting every step of this exciting journey.
In 2014, Win Sports made a crucial step into the digital future by launching its OTT platform, Win Sports Online. In its early stages, the offering was simple but powerful: a live signal and VOD content accessible through the web. This launch marked the beginning of a key partnership with Mediastream, which provided the technology and support needed to bring Colombian sports and soccer directly to fans' screens.
Additionally, the OTT expanded its presence to mobile apps on Android and iOS, and integrated compatibility with Google Chromecast and LG, allowing end users to enjoy content more flexibly and accessibly.
The next big leap in the evolution of Win Sports Online came in 2019 when Win Sports launched Win+, an exclusive channel dedicated to Colombian soccer. This launch drove a complete overhaul of the platform, improving its design and expanding its accessibility.
With the support of Mediastream, the OTT not only revamped its "look & feel" but also expanded its presence to new platforms, adding apps for Samsung TVs and devices running the VIDAA OS, as well as an app for Amazon Fire Stick. During this period, the platform reached an important milestone, broadcasting 14 simultaneous live signals, providing fans with an unprecedented sports streaming experience.
In July 2024, Win Sports OTT underwent its most recent and significant transformation: a rebranding to Win Play, along with a comprehensive update of its visual identity. This new phase not only meant a refreshed look but also a renewed commitment to innovation and quality alongside Mediastream. Additionally, the upcoming launch of the Roku app will further expand Win Play's reach, ensuring that users can enjoy their favorite content on any device, anywhere.
From day one to today, Mediastream has been the technological partner that has supported Win Sports at every step of its evolution. This collaboration has been essential in overcoming technical challenges, enhancing user experience, and expanding the platform to new horizons. Mediastream has not only provided the infrastructure necessary to support the OTT’s growth, but it has also been a strategic ally, offering innovative solutions that have kept Win Sports at the forefront of the industry.
If you're looking for a technological partner who understands the needs of your OTT platform and can support you through every stage of your growth, Mediastream is the answer. With our experience and commitment, we are ready to help take your content to the next level.
A Ten-Year Journey and a Promising Future
The evolution of Win Sports OTT is a testament to how innovation and collaboration can transform a digital platform. From a live signal in 2014 to the robust and versatile platform it is today, this journey has been made possible thanks to Mediastream’s continuous support.
Together, we have created a platform that not only offers high-quality content but also adapts and grows with the needs of its users.
