Mediastream: The Key Ally in the Success of Mercado Play
Megamedia is the main media holding company in Chile, where various platforms coexist that make up a unified system of television, digital media and radio stations.
Mega Media, the leader in open television in Chile, has worked with Mediastream since 2015. With more than 5 TV channels and 4 radio stations, Mega trusts Mediastream Platform to organize all its audiovisual content and achieve the best user experience , in addition to monetization through ads insertion and analytics to understand user behavior. Mega Media is owned by the Chilean holding company Bethia and the Warner Bros. Discovery conglomerate. As a great partner and client, Mediastream has contributed to the growth and success of Mega Media.
“For Megamedia Radios, this alliance with Mediastream is strategic for the future of the group's radio stations, since it not only gives us a first-class technological platform but also an opportunity to monetize our content and a tool to better understand behavior. of our audiences and thus be able to develop the Data Lake" Javier Villanueva, CEO of Megamedia.
Interview with Javier Villanueva, CEO of MegaMedia, discussing how technological innovation is paving the way for the future. Digital architecture, efficiency, and revenue.
