Mediastream: The Key Ally in the Success of Mercado Play
Netflix is one of the largest streaming entertainment companies in the world, with more than 100 million users, it has the constant challenge of delivering the best exclusive content to its audiences.
Which involve global content and often local content, that involves an important deployment to disseminate said content, which historically has been carried out with events in different countries where the specialized press and opinion leaders are invited to learn about the premieres before its official launch. This activity, known as screening, is widely used in the film industry.
During 2020 and due to COVID-19, it was impossible to hold in-person events to publicize the new content, which is why Netflix decided to begin screening via streaming, which forced them to begin a long partner selection process. that would have the technology and security required by the market leader.
After several months of conversations and trials, Mediastream is selected as the streaming provider to carry out the official Netflix screenings.
Netflix events involve live broadcasts, where in addition to presenting official material, there are sessions with live talent where attendees can interact through chat or online quizzes.
Using Next Events technology, Mediastream develops personalized landing pages for Netflix and where for each event the branding is adapted and access is restricted to users who connect with prior invitation.
The events that Netflix carries out with Mediastream are developed independently in each country, currently working in Brazil, Mexico, Colombia, Argentina, Peru and Chile.
Netflix has managed to push forward its release schedule despite the COVID-19 restrictions, thus maintaining its relationship with the specialized press and opinion leaders thanks to Streaming.
