Mediastream: The Key Ally in the Success of Mercado Play
Kantar IBOPE Media is a leader in the media research market in Latin America and, after its acquisition in 2015, became part of Kantar Media, a global leader in intelligence. Kantar provides clients with key insights for decision-making across all aspects of media measurement, monitoring, and planning.
Kantar IBOPE Media, a leader in market research and data analysis, utilized Mediastream's virtual reality studios and live streaming services to broadcast its Media Class project. Through a landing page, participants gained immediate and interactive access to classes and VOD content. The streaming experience was highly positive and enriching, thanks to the high quality and expertise that ensured a smooth and uninterrupted transmission. Users enjoyed real-time content with exceptional resolution, enhancing their learning experience.
"The Mediastream team was always available to assist us with the solutions we needed, such as planning special events like live classes on very short notice with professionalism," said Camilo Tejo, Head of Customer Service and Commercial at Kantar Ibope Media.
This collaboration has enabled Kantar IBOPE Media to offer a unique and effective experience for its users, setting new standards in digital education.
