Mediastream: The Key Ally in the Success of Mercado Play
IAB (Interactive Advertising Bureau) is a global association of companies focused on developing the marketing communications and interactive advertising industry. Its mission is to create an international collaboration between its members, promoting research, education, and the establishment of standards that add value to the digital advertising distribution chain.
Kantar IBOPE Media is a leader in the media research market in Latin America and, after its acquisition in 2015, became part of Kantar Media, a global leader in intelligence. Kantar provides clients with key insights for decision-making across all aspects of media measurement, monitoring, and planning.
